Empowering young people with resources to safely navigate sexual exploration and risky encounters on the internet
NoFiltr empowers youth (ages 12-17) with resources to safely navigate sexual exploration and risky encounters on the internet. Thorn needed a brand that connected directly with youth on social. Not only did it need to be playful and approachable it needed to be cool; i.e. it couldn’t feel like a PSA from an ad campaign made by boomers. That meant showing real experiences, with real people, having real talk about a hard topic.
Creative — Kristy Kosak
Creative Direction
Art Direction
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